PowerLine Wraps Up Global Strategic Planning Conference
Ho Chi Minh City, Vietnam – December 8, 2023 – PowerLine, a brand and business of Group Intellect Power Technology, Ltd, concluded its first multi-day annual global strategic planning conference in Vietnam this week.
In attendance were senior managers from US, EURO, and APAC marketing and sales regions, senior department leaders from the manufacturing facility, R&D engineering leaders, Program and Product Management managers, New Product Introduction (NPI) engineers, and Strategic Product planning executives.
Keynote addresses were given by Daniel Ma, CEO of the PowerLine brand, and Robert L. Carl, President of the PowerLine business unit.
During the planning conference, a significant total revamp of product branding, along with new eco-friendly and colorful retail packaging were presented. Product roadmaps for old and new products for the Auto, Home, and Mobile segment were also unveiled. Additionally, product planners shared sneak peeks of various new products currently in the NPI development pipeline and provided conference attendees with an advanced look at what is coming to market in 2024.
“As the brand re-emerges in early 2024, a new e-commerce website along with our new product pipeline will start generating exciting sales opportunities for products designed with our consumers and retail customers in mind,†commented Robert L. Carl, President of PowerLine. “The entire team is to be commended for their work over these past 10 months. Working together, we not only revitalized the brand but also steered it confidently back on track. We are in an excellent position to propel forward at full speed with this long-standing and widely recognized brand, more so than ever before.â€
About PowerLine:
For over 30 years, PowerLine has been a leading manufacturer of high-quality, cost-effective power conversion products serving diverse global consumer and OEM needs. With an unwavering dedication to engineering excellence, the company continues to pioneer the transformation of power accessories.